Understanding On-Demand :
How SVOD compares with BVOD

Usage of Video On-Demand services like SVOD and BVOD have grown substantially in recent years - with notable viewing increases in the past 9 months due to COVID-19 lockdowns.  But are all VOD services the same?  

 

In this mini report, we look to understand how SVOD and BVOD are similar / different in Australia, in terms of viewing behaviour, content consumption, discovery and brand perceptions.