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AUDIENCE | CONTENT | ADVERTISING
Welcome to the
Total Video Project
There's no denying that a lot has changed in the last decade in how people consume video content and advertising.
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The Total Video Project is designed to help media businesses and marketers understand the current video landscape, so they can optimise their content and advertising strategies.
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If you're new to this site, be sure to check out our pilot study and the 7 Things to Know About Total Video, as well as the details of our report on the Australian SVOD market - The Science of Streaming!
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Pete also recently joined YMA 2020 and the Marketing By Topic podcast - you can find the reports / insights he shared in those discussions on this site.
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Recent insights and news :
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